Royal Wedding Celebrations
Weddings often bring families together and it seems the latest royal wedding has helped to unite the nation, as latest research from Mintel finds this royal union is encouraging the British to enjoy a sense of collective pride.
A third of Brits say Prince Harry and Meghan Markle's wedding makes them feel more patriotic/proud to be British. Across the nation, Londoners and those from the West Midlands are most likely to experience the wedding feel good factor, with Scots the least likely to get a warm and fuzzy feeling from the upcoming marriage.
The royal wedding has wider impacts beyond the 'big day' itself. Interestingly in a boost to home grown companies, almost one five Brits say it encourages them to want to buy more 'made in Britain' products, with Londoners more likely to embrace Brand Britain than the rest of the UK.
Lincolnshire folk were however in full celebration mode as several places around the county opened up their doors to the public such as Lincoln Castle, the National trust's Belton House near Grantham, and the Grovesnor Hotel in Skegness. Boultham Park decided to celebrate by screening both the Royal Wedding and the FA Cup final.
It also seems the wedding has sparked a passion for the royal family amongst the nation's young, with nearly a quarter of 16-24-year-olds saying the wedding makes them want to find out more about the Windsors such as watching films or TV programmes about them. This compares to 16% of the nation as a whole and just 9% of those aged 65+.
Royal Tourism Boost
Younger Brits are also more than three times as likely as their older counterparts to be inspired by the wedding to visit sites with a royal connection, such as Windsor Castle and Buckingham Palace: around a quarter of those aged 16-24 say this, compared to just 7% of those aged 65+ and 15% of British overall.
Not to be left out of the Harry and Meghan bandwagon, interest in royal attractions translates across the Atlantic, with nearly one in five Americans saying they'd be interested in visiting sites in the UK associated with British royalty, rising to 28% of US 18-24-year-olds. This young demographic is similarly positive about the Queen and her family, as 30% of 18-24-year-old Americans would like to find out more about them and 28% are proud to have an American join the British royal family.
Jack Duckett, a Senior Consumer Lifestyles Analyst, observed "At a time where stories about negativity and uncertainty dominate the headlines, it's heart-warming that the fairytale story of a glamorous Californian actress marrying her British prince has captured the public's imagination.
"As well as a morale booster for Brits, the considerable global media attention the royal wedding is attracting also underlines the commercial opportunities for 'Brand Britain'. This includes increasing tourism to the UK, with people encouraged to come and see British landmarks for themselves. And beyond the actual wedding day, the halo effect can provide a big boost to British brands, as viewers take inspiration from everything from the bride's dress designer to the cake baker.
"While the British royal family has long been popular with older generations, in recent years the celebrity nature of the younger royals, as well as shows such as Netflix's The Crown, have helped bolster interest in the British monarchy among younger adults - both at home and abroad. This only expands the commercial benefits of this wedding, as it brings 'Brand Britain' to a younger, global audience."
FA Cup On Wedding Day
However, it seems wedding fever was not universal, as over a quarter admitted that they were watching the FA Cup Final. Prince William had himself regreted the clash of dates. The royal wedding was a hit with TV viewers – smashing records for the year so far.
Prince Harry and Meghan’s big day was watched by a peak of 13.1 million, just after 1pm, on BBC1, making it the biggest peak figure so far in 2018, the broadcaster said, and clearly beat ITV’s, which peaked at 3.6 million around an hour later at 2pm.
The combined average audience, for BBC and ITV, was around 11 million.
The Duke and Duchess of Cambridge’s wedding in 2011 enjoyed a higher combined audience of 17.6 million, according to consolidated figures, but that number included people watching on catch-up.
On BBC1, the FA Cup final averaged 6.7 million viewers and peaked at 8.7 million.
Good call Boultham Park as you managed to satisfy most with screening both the Royal Wedding and the FA Cup final.
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